# Disruptive Advertising Founder & CEO Jake Baadsgaard

Page: https://stenobird.com/podcast/silicon-slopes-leaders-interviewing-leaders-6472484/disruptive-advertising-founder-ceo-jake-baadsgaard
Text version: https://stenobird.com/podcast/silicon-slopes-leaders-interviewing-leaders-6472484/disruptive-advertising-founder-ceo-jake-baadsgaard.md
Podcast: [Silicon Slopes | Leaders Interviewing Leaders](https://stenobird.com/podcast/silicon-slopes-leaders-interviewing-leaders-6472484)
Published: 2025-06-06T10:00:08+00:00
Episode link: https://www.spreaker.com/episode/disruptive-advertising-founder-ceo-jake-baadsgaard--66330117
Audio file: https://api.spreaker.com/download/episode/66330117/jake_baadsgaard.mp3
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JSON: https://stenobird.com/v1/public/podcasts/silicon-slopes-leaders-interviewing-leaders-6472484/episodes/disruptive-advertising-founder-ceo-jake-baadsgaard
Duration seconds: 2820

## Resource

In this episode, we reconnect with an old high school friend who has built an incredibly successful business, Disruptive Advertising. Join us as we dive deep into his journey from high school days to becoming a prominent entrepreneur in Utah. 00:00 - Introduction and Catching Up 00:16 - Family Life and Kids 00:42 - Entrepreneurial Journey 01:24 - Starting Disruptive Advertising 02:28 - Rebranding to Disruptive Advertising 03:05 - Going Full-Time with Disruptive Advertising 04:01 - Personal Growth and Marriage Challenges 05:32 - High School Memories and Marriage Counseling 07:09 - Realizing the Importance of Partnership 08:19 - Transforming Business and Personal Life 09:31 - Creating a Growth-Oriented Work Environment 10:26 - Investing in Personal Development 11:04 - Principles of Awareness, Honesty, and Responsibility 12:31 - Implementing Personal Growth in Business 13:41 - Detaching Identity from Business Success 15:00 - Empathy and Self-Compassion 16:14 - Learning from the Past 17:21 - Loving Your Past Self 18:05 - Launching Disruptive University Publicly 19:07 - Role of AI in Marketing and Business 20:23 - Adapting to AI in Marketing 21:10 - Industry-Specific Teams in Disruptive Advertising 22:38 - Challenges of Business Transformation 23:27 - Decision to Not Raise Capital 25:19 - Financial Independence and Business Risks 27:23 - Conservative Upbringing and Debt Aversion 28:04 - Influential Books and Philosophies 30:31 - Eastern vs. Western Philosophies 32:52 - Impact of AI on Life and Business 34:11 - Potential Risks of AI 35:10 - Writing and Publishing the Book 37:10 - Content of the Book "Authenticity Wins" 39:01 - Misconceptions About Authenticity 40:33 - Podcast "Authenticity Wins" 41:20 - Publishing Strategy for the Book 41:47 - Identifying Personal Values If…

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## Transcript

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