# Unlocking Revenue Analytics w/ Kelsey White

Page: https://stenobird.com/podcast/signal-stakes-7096520/unlocking-revenue-analytics-w-kelsey-white
Text version: https://stenobird.com/podcast/signal-stakes-7096520/unlocking-revenue-analytics-w-kelsey-white.md
Podcast: [Signal & Stakes](https://stenobird.com/podcast/signal-stakes-7096520)
Published: 2024-12-06T17:00:00+00:00
Episode link: https://www.buzzsprout.com/2440735/episodes/16429930-unlocking-revenue-analytics-w-kelsey-white.mp3
Audio file: https://www.buzzsprout.com/2440735/episodes/16429930-unlocking-revenue-analytics-w-kelsey-white.mp3
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JSON: https://stenobird.com/v1/public/podcasts/signal-stakes-7096520/episodes/unlocking-revenue-analytics-w-kelsey-white
Duration seconds: 1680

## Resource

Send us Fan Mail When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks. These models can help us allocate revenue to certain activities, like webinars or campaigns, but there's a catch: 👉 They're short-term snapshots. What happens when the webinar you’re measuring isn’t repeated year after year? Or when your campaigns shift focus? These fluctuations make forecasting—something every leader ...

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## Transcript

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