# Why you SHOULDN'T do content marketing | Sidebean

Page: https://stenobird.com/podcast/sidebean-7304194/why-you-shouldn-t-do-content-marketing-sidebean
Text version: https://stenobird.com/podcast/sidebean-7304194/why-you-shouldn-t-do-content-marketing-sidebean.md
Podcast: [Sidebean](https://stenobird.com/podcast/sidebean-7304194)
Published: 2026-07-26T16:12:00+00:00
Episode link: https://traffic.megaphone.fm/PODAGEN4166548994.mp3?updated=1778667873
Audio file: https://traffic.megaphone.fm/PODAGEN4166548994.mp3?updated=1778667873
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JSON: https://stenobird.com/v1/public/podcasts/sidebean-7304194/episodes/why-you-shouldn-t-do-content-marketing-sidebean
Duration seconds: 969

## Resource

Why you SHOULDN'T do content marketing Interested in trying Hostinger? Head to ► http://hostinger.com/slidebean and use coupon code: SLIDEBEAN to get up to 91% off all yearly plans. Picking the right marketing strategy when you’re starting up can be the difference between success and failure. Slidebean is here to help ► Lessons on detailing the most effective strategies at each stage of your business. ► Our lessons also warn you about marketing traps that many entrepreneurs fall into. ► Frameworks & templates to build your perfect Go to market strategy ► 1 on 1 time with experts to validate your strategy & more… Our Community gets 30% Discount on their Slidebean Subscription. Get started now: Use code ‘SLBYTCOMMUNITY’ or check out https://youtube.slidebean.com/get-customers Are you ready to pitch to investors? We can help ► https://slidebean.com/pitch-deck-consulting-services?utm_source=youtube&utm_medium=description&utm_campaign=nocontentmarketing Subscribe to our FREE weekly startup newsletter ► https://slidebean.com/newsletter?utm_source=youtube&utm_medium=description&utm_campaign=nocontentmarketing -- The problem with content marketing is people underestimate how long it takes to kick in. It can take months or even years to yield results- and most startups can't wait for months or years to find out if their growth tactics are working. We've built a multi-million dollar SaaS business on content marketing, but when founders and marketers ask me if they should do it- I always start with a word of caution: it may not be what you need for your startup. A startup doesn't usually have the runway to wait. They get customer feedback and usage metrics as fast as possible, and content marketing is slow, as slow as marketing gets. So in this video, I'm going to…

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## Transcript

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