# Customer Acquisition Cost: How to track it and calculate it | Sidebean

Page: https://stenobird.com/podcast/sidebean-7304194/customer-acquisition-cost-how-to-track-it-and-calculate-it-sidebean
Text version: https://stenobird.com/podcast/sidebean-7304194/customer-acquisition-cost-how-to-track-it-and-calculate-it-sidebean.md
Podcast: [Sidebean](https://stenobird.com/podcast/sidebean-7304194)
Published: 2026-07-11T00:06:00+00:00
Episode link: https://traffic.megaphone.fm/PODAGEN1954569691.mp3?updated=1778667726
Audio file: https://traffic.megaphone.fm/PODAGEN1954569691.mp3?updated=1778667726
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JSON: https://stenobird.com/v1/public/podcasts/sidebean-7304194/episodes/customer-acquisition-cost-how-to-track-it-and-calculate-it-sidebean
Duration seconds: 918

## Resource

Customer Acquisition Cost: How to track it and calculate it Picking the right marketing strategy when you’re starting up can be the difference between success and failure. Slidebean is here to help ► Lessons on detailing the most effective strategies at each stage of your business. ► Our lessons also warn you about marketing traps that many entrepreneurs fall into. ► Frameworks & templates to build your perfect Go to market strategy ► 1 on 1 time with experts to validate your strategy & more… Our Community gets 30% Discount on their Slidebean Subscription. Get started now: Use code ‘SLBYTCOMMUNITY’ or check out https://youtube.slidebean.com/get-customers Are you ready to pitch to investors? We can help ► https://slidebean.com/pitch-deck-consulting-services?utm_source=youtube&utm_medium=description&utm_campaign=CAC Subscribe to our FREE weekly startup newsletter ► https://slidebean.com/newsletter?utm_source=youtube&utm_medium=description&utm_campaign=CAC -- The backbone of Slidebean's growth has diligently and accurately tracking our customer acquisition costs. It's really easy to track where a customer came from when you are using digital channels. Some channels, however, are much harder to measure. In this video, we'll go over the tactics we've used to track conversions over the years, and a few hacks that might be useful for harder-to-track channels like YouTube. #startups #Slidebean 0:00 - Intro 1:25 - Tracking CAC: Digital channels 2:07 - Tracking CAC: Google Analytics - Goals 4:21 - Tracking CAC: Google Optimize 5:37 - Tracking CAC: Ask your users 6:20 - Tracking CAC: Google Campaign URL Builder 6:51 - CAC formula and examples Read the article: https://slidebean.com/blog/startups-tracking-cac?utm_source=youtube.com&utm_medium=content&utm_ca…

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