# We Pulled Up 2 Real Airbnb Listings and Told Them Everything That's Wrong | STR Portfolio Clinic #1

Page: https://stenobird.com/podcast/short-term-rental-secrets-podcast-142895/we-pulled-up-2-real-airbnb-listings-and-told-them-everything-that-s-wrong-str-portfolio-clinic-1
Text version: https://stenobird.com/podcast/short-term-rental-secrets-podcast-142895/we-pulled-up-2-real-airbnb-listings-and-told-them-everything-that-s-wrong-str-portfolio-clinic-1.md
Podcast: [Short Term Rental Secrets Podcast](https://stenobird.com/podcast/short-term-rental-secrets-podcast-142895)
Published: 2026-03-26T09:00:00+00:00
Episode link: https://www.strsecrets.com/
Audio file: https://episodes.captivate.fm/episode/b8b16c12-917d-40ba-a3b4-05ad0872b9ff.mp3
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JSON: https://stenobird.com/v1/public/podcasts/short-term-rental-secrets-podcast-142895/episodes/we-pulled-up-2-real-airbnb-listings-and-told-them-everything-that-s-wrong-str-portfolio-clinic-1
Duration seconds: 2203

## Resource

Resources mentioned in this episode are available at: strsecrets.com/clinic If you want to increase your revenue, automate your day to day operations and spend more time with your kids: http://strsecrets.com/apply If you want to join these live trainings: https://www.facebook.com/groups/STRentalsecrets This is the first episode of the STR Portfolio Clinic. A brand new series where me and Mike Sjogren pull up real STR listings on screen and diagnose what's working and what's not. Live. In front of everyone. No filter. This episode is all about listings. We reviewed two real Airbnb properties from operators who volunteered to put their listings on the hot seat. First up is a brand new beach cottage in Oak Island, North Carolina. Second row from the ocean. Clean listing. But nobody's clicking on it. We broke down why and gave the owner a full game plan on the spot. Then we pulled up a riverfront property in Murphy, North Carolina. Fly fishing right off the deck. Beautiful area. Went an entire summer with zero bookings. It took about 10 seconds to see what was wrong. We also break down the ALE framework which stands for amenities, location, and experiences. This is the framework behind how we build listings across 30+ properties that generated over $5M in bookings last year. If your listing has been sitting or your bookings have slowed down, this episode will show you exactly what to fix and in what order. Want your listing or business reviewed on a future episode? Drop CLINIC in our DMs TIMESTAMPS: 0:00 - What is the Portfolio Clinic 0:55 - The ALE Framework: Amenities, Location, Experiences 4:17 - Listing Review #1: Beach Cottage in Oak Island, NC 5:09 - Photo feedback: It's clean but it's too white 6:31 - How to use AI for sunset and lifestyle shots 7:15 - Staging ameni…

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