# Why Celebrities Are Getting Into Business (And What Most Get Wrong)

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Text version: https://stenobird.com/podcast/shopify-masters-925543/why-celebrities-are-getting-into-business-and-what-most-get-wrong.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-03-31T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/pivot-project-draft-fmTKEdnj
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/8ca86b93-1cdb-43e1-88d0-b9b1c0167b94/group-item/c6bb13d9-e8a1-41d4-ab72-ec17065dccc5/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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JSON: https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/why-celebrities-are-getting-into-business-and-what-most-get-wrong
Duration seconds: 2042

## Resource

Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically.

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## Transcript

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