# The Simple Formula Behind an 8-Figure Sustainable Brand

Page: https://stenobird.com/podcast/shopify-masters-925543/the-simple-formula-behind-an-8-figure-sustainable-brand
Text version: https://stenobird.com/podcast/shopify-masters-925543/the-simple-formula-behind-an-8-figure-sustainable-brand.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-03-10T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/the-simple-formula-behind-an-8-figure-sustainable-brand-H242VoGv
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/85854365-f97d-4cf7-9a85-2e5350dc6813/group-item/59d1b37c-cea3-4e2e-848d-336d120cad99/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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JSON: https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/the-simple-formula-behind-an-8-figure-sustainable-brand
Duration seconds: 2262

## Resource

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills.

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## Transcript

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