# Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business

Page: https://stenobird.com/podcast/shopify-masters-925543/inventing-shower-care-how-hello-klean-turned-a-hidden-problem-into-a-global-business
Text version: https://stenobird.com/podcast/shopify-masters-925543/inventing-shower-care-how-hello-klean-turned-a-hidden-problem-into-a-global-business.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-06-18T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/inventing-shower-care-how-hello-klean-turned-a-hidden-problem-into-a-global-business-9tLcJbcm
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Duration seconds: 2020

## Resource

After tracing her own chronic skin and hair issues back to hard water, Karlee Zhang partnered with Omer Ozener to build Hello Klean on just £60,000 of personal savings. By educating consumers on an invisible problem and leveraging a “free trial” strategy, they created a new “shower care” category that now boasts more than 90,000 active subscribers.

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## Transcript

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