# "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did

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Text version: https://stenobird.com/podcast/shopify-masters-925543/how-do-you-know-when-to-pivot-here-s-what-13-businesses-actually-did.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-05-28T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/how-do-you-know-when-to-pivot-heres-what-13-businesses-actually-did-3EEAe2Is
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/10462d3f-13c6-412d-ae7a-8e7364245342/group-item/7ec2b375-77bb-408f-9b48-890a11438c44/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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JSON: https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/how-do-you-know-when-to-pivot-here-s-what-13-businesses-actually-did
Duration seconds: 1455

## Resource

Founders of thirteen businesses building on Shopify share how they navigate the pivot—when to leap, when to walk away, and how to tell fear from excitement. Insights from the founders of LORE, Fly By Jing, OSEA, Loftie, Avocado Green, and more.

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## Transcript

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