# How A-Frame Builds Celebrity-Backed Brands That Thrive in Retail

Page: https://stenobird.com/podcast/shopify-masters-925543/how-a-frame-builds-celebrity-backed-brands-that-thrive-in-retail
Text version: https://stenobird.com/podcast/shopify-masters-925543/how-a-frame-builds-celebrity-backed-brands-that-thrive-in-retail.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-03-05T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/the-framework-a-frame-uses-to-launch-brands-that-thrive-in-retail-sUCq13Uo-6NtIrt0i
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/689336be-ed29-4e0b-9704-e096b55a84ff/group-item/4ee7dfc9-e122-4d5b-8fa6-29bce2bdbd27/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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JSON: https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/how-a-frame-builds-celebrity-backed-brands-that-thrive-in-retail
Duration seconds: 2315

## Resource

Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his problem-first framework and why long-lasting brands are built around purpose—not trends.

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## Transcript

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