# Will AI change the future of the Super Bowl?

Page: https://stenobird.com/podcast/shifting-schools-conversations-for-k12-educators-721439/will-ai-change-the-future-of-the-super-bowl
Text version: https://stenobird.com/podcast/shifting-schools-conversations-for-k12-educators-721439/will-ai-change-the-future-of-the-super-bowl.md
Podcast: [Shifting Schools: Conversations for K12 Educators](https://stenobird.com/podcast/shifting-schools-conversations-for-k12-educators-721439)
Published: 2026-02-02T08:03:00+00:00
Episode link: https://pod.shiftingschools.com/
Audio file: https://pdrl.fm/f0d9c7/pdcn.co/e/dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/shiftingourschools/Feb_2_mixdown.mp3?dest-id=621226
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JSON: https://stenobird.com/v1/public/podcasts/shifting-schools-conversations-for-k12-educators-721439/episodes/will-ai-change-the-future-of-the-super-bowl
Duration seconds: 663

## Resource

How is artificial intelligence being used in the NFL today? In this solo episode of Shifting Schools , Tricia Friedman explores how AI is already shaping professional football, with a special focus on Super Bowl Sunday. Rather than speculation, this episode looks at concrete, current examples of how AI is influencing advertising, predictions, player safety, and fan experience. Get the free conversation guide to share with friends and family: https://open.substack.com/pub/k12aileadershipbrief/p/five-signals-of-change?utm_campaign=post-expanded-share&utm_medium=web This episode is designed as a conversation resource for educators, families, and anyone gathering around the Super Bowl, offering five clear lenses for discussing AI's role in sports and society. What role does AI play in Super Bowl commercials? Major brands, including OpenAI , are now using the Super Bowl to tell stories about AI itself, while many non-AI companies are using generative tools to shape persuasive advertising. Tricia invites listeners to compare past and present Super Bowl ads and consider how the rise of AI-driven storytelling may change the creative skills schools should prioritize. What is the AI Influence Index and why does it matter? For the first time, startup Emberos is tracking which Super Bowl ads are most visible inside large language models during the game. Instead of asking people at the watercooler which ads were memorable, this index asks which brands "win" inside AI systems like ChatGPT. Can AI really predict Super Bowl winners? Recent reporting from USA Today and CNET shows how generative AI models are being used to forecast playoff outcomes, Super Bowl scores, and even halftime show cameos. As these models improve, Tricia raises questions about how fans may rethink expertise…

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## Transcript

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