# Sainsbury's Simplifies Healthy Eating | Sheffield News

Page: https://stenobird.com/podcast/sheffield-news-today-2-min-news-the-daily-news-now-7590369/sainsbury-s-simplifies-healthy-eating-sheffield-news
Text version: https://stenobird.com/podcast/sheffield-news-today-2-min-news-the-daily-news-now-7590369/sainsbury-s-simplifies-healthy-eating-sheffield-news.md
Podcast: [Sheffield News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/sheffield-news-today-2-min-news-the-daily-news-now-7590369)
Published: 2026-07-25T08:14:42+00:00
Episode link: https://sources.thednn.ai/2f6d9da3e897afe7
Audio file: https://api.fastcast.ai/audio/fc161ad0-16f7-433d-bea1-7bbc37e2ce91.mp3
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Duration seconds: 134

## Resource

Sainsbury’s is revolutionizing healthy eating by launching “Full on Fibre” labelling across 600 stores, making it easier for families to choose nutritious, affordable foods — from oats and beans to veggie burgers — while slashing confusion around fibre. With price cuts on fruit and veg, plus highlighting their Aldi Price Match range’s healthy options, they’re tackling food insecurity head-on, supporting programs like Healthy Start and free school breakfasts. Research shows 40% of shoppers are baffled by fibre advice — and many wrongly think it means pricey specialty items — when in fact, everyday staples like bananas, popcorn, and raspberries are fibre powerhouses. Sainsbury’s aims to simplify nutrition, empower families, and nudge manufacturers to reformulate for clarity — proving healthy eating doesn’t have to be complicated or expensive. Listen in comfort: Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/2f6d9da3e897afe7

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