# #79 - Holly Breuer - A Culture Built to Prosper

Page: https://stenobird.com/podcast/she-lift-project-podcast-6474422/79-holly-breuer-a-culture-built-to-prosper
Text version: https://stenobird.com/podcast/she-lift-project-podcast-6474422/79-holly-breuer-a-culture-built-to-prosper.md
Podcast: [She Lift Project Podcast](https://stenobird.com/podcast/she-lift-project-podcast-6474422)
Published: 2026-07-21T05:00:00+00:00
Episode link: https://sheliftproject.podbean.com/e/79-holly-breuer-a-culture-built-to-prosper/
Audio file: https://mcdn.podbean.com/mf/web/k4a7hmnp2qtsuacm/79_-_Holly_Breuer_-_A_Culture_Built_to_Prosperbc4a2.mp3
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JSON: https://stenobird.com/v1/public/podcasts/she-lift-project-podcast-6474422/episodes/79-holly-breuer-a-culture-built-to-prosper
Duration seconds: 4823

## Resource

Holly Breuer is the founder of Prosper CPAs, a St. Louis accounting firm she launched in 2022. It started with a simple question: could you build a firm that provided elite-level service to business owners while also being a genuinely great place to work? Holly spent twenty years in public accounting, including time at large international firms, before deciding the industry didn’t have to work the way it did. She joins Cynthia to talk about how Prosper was built differently from day one, why she named it after the people around her instead of herself, and what it takes to grow fast without losing what made you worth joining in the first place. This episode is for anyone building a business, leading a team, or trying to figure out how to do things differently than the place that shaped them. You will hear how Holly thinks about culture, flexibility, and keeping the right people on the bus. You will hear how she pushed through one of the hardest seasons a person can face to build a career and a firm that reflects everything she wished existed when she was starting out. And you will hear what it sounds like when someone decides that nobody has to fail so that she can succeed.

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## Transcript

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