# How Branding Can Build Credibility and Trust For Your Blue Collar Trade Business ft. Dan Antonelli of KickCharge

Page: https://stenobird.com/podcast/service-mvp-sales-training-podcast-with-joe-crisara-5854281/how-branding-can-build-credibility-and-trust-for-your-blue-collar-trade-business-ft-dan-antonelli-of-kickcharge
Text version: https://stenobird.com/podcast/service-mvp-sales-training-podcast-with-joe-crisara-5854281/how-branding-can-build-credibility-and-trust-for-your-blue-collar-trade-business-ft-dan-antonelli-of-kickcharge.md
Podcast: [Service MVP Sales Training Podcast with Joe Crisara](https://stenobird.com/podcast/service-mvp-sales-training-podcast-with-joe-crisara-5854281)
Published: 2026-05-13T12:00:00+00:00
Episode link: https://www.buzzsprout.com/2427007/episodes/19170349-how-branding-can-build-credibility-and-trust-for-your-blue-collar-trade-business-ft-dan-antonelli-of-kickcharge.mp3
Audio file: https://www.buzzsprout.com/2427007/episodes/19170349-how-branding-can-build-credibility-and-trust-for-your-blue-collar-trade-business-ft-dan-antonelli-of-kickcharge.mp3
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Duration seconds: 2312

## Resource

What makes customers trust your company before your technician even knocks on the door? In this episode of the Service MVP Podcast, Joe Crisara sits down with branding expert Dan Antonelli of KickCharge Creative to break down the real power of branding in the home service industry. From truck wraps and logos to company culture, recruiting, customer trust, and sales psychology — this conversation dives deep into how top brands create emotional connection, increase close rates, attract better...

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