# Focus your AEO strategy on showing up in Dark AI conversations - Tom Rudnai

Page: https://stenobird.com/podcast/seo-in-2026-4529445/focus-your-aeo-strategy-on-showing-up-in-dark-ai-conversations-tom-rudnai
Text version: https://stenobird.com/podcast/seo-in-2026-4529445/focus-your-aeo-strategy-on-showing-up-in-dark-ai-conversations-tom-rudnai.md
Podcast: [SEO in 2026](https://stenobird.com/podcast/seo-in-2026-4529445)
Published: 2026-05-13T08:00:00+00:00
Episode link: https://majestic.com/seo-in-2026/additional-insights/kresimir-corluka
Audio file: https://episodes.captivate.fm/episode/102d37df-0b89-4db1-931a-bf9d2d4f9e8d.mp3
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Duration seconds: 973

## Resource

Tom Rudnai says that instead of chasing citations, focus your AEO strategy on showing up in Dark AI conversations where problems are framed. Talking points include: What are Dark AI conversations? How do AI responses change at different stages of the buyer journey? Why are citations is a bad north star metric? How should SEOs measure AI performance? What analytics to use? What content performs best in AI? How do you research what content to write? - Key trends: intent-matching, convergence - What is "Dark AI"? - How to measure AI performance and why citations is a bad north star metric

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## Transcript

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