# Focus on the things that are hurting your brand - with David Iwanow

Page: https://stenobird.com/podcast/seo-in-2026-4529445/focus-on-the-things-that-are-hurting-your-brand-with-david-iwanow
Text version: https://stenobird.com/podcast/seo-in-2026-4529445/focus-on-the-things-that-are-hurting-your-brand-with-david-iwanow.md
Podcast: [SEO in 2026](https://stenobird.com/podcast/seo-in-2026-4529445)
Published: 2026-05-20T08:00:00+00:00
Episode link: https://majestic.com/seo-in-2026/additional-insights/leo-poitevin
Audio file: https://episodes.captivate.fm/episode/86d58b3c-0afc-48b7-bcd4-6d1b70d0dd07.mp3
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Duration seconds: 933

## Resource

David Iwanow shares how to focus on the things that are hurting your brand. Discussion points include: What is typically hurting brand and revenue now? What is genAI? How do you track genAI success? How do you obtain genAI guidance? What tools do you use an why? How do you incorporate this into an overarching content strategy? What industries does this impact the most? How will this continue to evolve?

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## Transcript

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