# Diversify to survive – with Ivana Flynn

Page: https://stenobird.com/podcast/seo-in-2026-4529445/diversify-to-survive-with-ivana-flynn
Text version: https://stenobird.com/podcast/seo-in-2026-4529445/diversify-to-survive-with-ivana-flynn.md
Podcast: [SEO in 2026](https://stenobird.com/podcast/seo-in-2026-4529445)
Published: 2026-05-21T08:00:00+00:00
Episode link: https://majestic.com/seo-in-2026/ivana-flynn
Audio file: https://episodes.captivate.fm/episode/bc25a614-99f8-4d42-ac9d-f3caba4d0ace.mp3
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JSON: https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/diversify-to-survive-with-ivana-flynn
Duration seconds: 983

## Resource

Ivana Flynn shares that in her opinion, your business may be in danger if you don’t diversify your SEO efforts. Ivana says: “First of all, don't give up: survive. Google is going crazy with all the updates. Diversify. You cannot rely on just one source of traffic. Google’s market share is shrinking, and there are new sources of traffic that we need to look into, including Reddit, which I will be talking about today. Sometimes, in SEO, it feels a little bit hopeless. There is an update, you survived, there's an update, and you're down, and then there's another update. You start thinking, ‘What now?’ It is a little bit tiring, but that's SEO for you. SEO keeps changing the rules and updating their updates. You just need to keep learning. Don't give up, keep learning, and stand tall.”

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## Transcript

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