# 068: Sell Results, Not Processes

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Text version: https://stenobird.com/podcast/selling-your-expertise-sales-help-for-b2b-consultants-and-service-providers-7286921/068-sell-results-not-processes.md
Podcast: [Selling Your Expertise: Sales Help for B2B Consultants, and Service Providers](https://stenobird.com/podcast/selling-your-expertise-sales-help-for-b2b-consultants-and-service-providers-7286921)
Published: 2026-04-27T10:00:00+00:00
Episode link: https://reneehribar.com/podcast-episode/068-time-to-sell-results-not-processes
Audio file: https://episodes.captivate.fm/episode/89813fc5-c7bd-4da8-a442-7b587a8fea86.mp3
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Duration seconds: 1379

## Resource

—>> https://www.askmecoach.com/ Most experts lose sales by explaining too much instead of selling what actually matters. Renee Hribar breaks down a common mistake service providers and consultants make when trying to land clients: overexplaining their process. Instead of building trust, too much detail overwhelms buyers and shifts focus away from what decision-makers actually care about — results, time saved, and problems solved. Using a real client story, she walks through how simplifying the message led to a faster, more confident “yes” before price was even discussed. When you shift from teaching to selling outcomes, everything changes. Clear messaging, focused positioning, and outcome-driven language help you close faster and attract better clients without overcomplicating your offer. Mentioned in this episode: AskMeCoach.com

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## Transcript

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