# The Power of Love in Sales: Courage to Care, Fear to Trust featuring Owen Burns

Page: https://stenobird.com/podcast/selling-from-the-heart-podcast-56689/the-power-of-love-in-sales-courage-to-care-fear-to-trust-featuring-owen-burns
Text version: https://stenobird.com/podcast/selling-from-the-heart-podcast-56689/the-power-of-love-in-sales-courage-to-care-fear-to-trust-featuring-owen-burns.md
Podcast: [Selling From the Heart Podcast](https://stenobird.com/podcast/selling-from-the-heart-podcast-56689)
Published: 2026-03-14T08:30:00+00:00
Episode link: https://share.transistor.fm/s/876a3566
Audio file: https://media.transistor.fm/876a3566/447dc315.mp3
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JSON: https://stenobird.com/v1/public/podcasts/selling-from-the-heart-podcast-56689/episodes/the-power-of-love-in-sales-courage-to-care-fear-to-trust-featuring-owen-burns
Duration seconds: 1765

## Resource

Owen Burns is a trusted advisor to CEOs and executive teams, with decades of leadership experience spanning Fortune 500 companies, Series A startups, and leading management consulting firms. Throughout his career, Owen has guided transformative cultural initiatives, supported IPOs, and delivered strategic impact across some of the world’s most respected organizations. His work has been featured in Forbes and Entrepreneur Magazine, and he is widely recognized for helping leaders build high-trust relationships that drive meaningful results. Owen is the author of The Power of Love and The Love Switch , where he explores how courage, care, and authentic connection transform leadership and business outcomes. SHOW SUMMARY In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Owen Burns to explore the powerful role that love, defined as courage, care, and authenticity, plays in sales and leadership. Owen explains that “selling from the heart” means having the courage to genuinely care for others, even when outcomes are uncertain. He challenges the common belief that the opposite of love is hate, arguing instead that fear is the real barrier preventing people from building meaningful relationships and taking action. Owen introduces his relationship frameworks, Seven to Heaven and Five to Thrive, which help leaders and sales professionals build, strengthen, and sustain trust-based relationships. The conversation also highlights the Love Switch, a practical technique for responding with intention rather than reacting from fear. By recognizing fear and reframing interactions with empathy and clarity, sales professionals can foster deeper engagement, healthier conversations, and stronger long-term business relationships. KEY TAKEAWAYS Co…

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## Transcript

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