# Purpose-Driven Leadership, and the CTG Framework featuring Jennifer Langton

Page: https://stenobird.com/podcast/selling-from-the-heart-podcast-56689/purpose-driven-leadership-and-the-ctg-framework-featuring-jennifer-langton
Text version: https://stenobird.com/podcast/selling-from-the-heart-podcast-56689/purpose-driven-leadership-and-the-ctg-framework-featuring-jennifer-langton.md
Podcast: [Selling From the Heart Podcast](https://stenobird.com/podcast/selling-from-the-heart-podcast-56689)
Published: 2026-05-16T07:30:00+00:00
Episode link: https://share.transistor.fm/s/43818bc5
Audio file: https://media.transistor.fm/43818bc5/969297fd.mp3
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JSON: https://stenobird.com/v1/public/podcasts/selling-from-the-heart-podcast-56689/episodes/purpose-driven-leadership-and-the-ctg-framework-featuring-jennifer-langton
Duration seconds: 1849

## Resource

Jennifer Langton is an expert in transformational leadership who bridges bold innovation with human impact. As the former Senior Vice President of Player Health and Innovation at the NFL, Jennifer pioneered the league’s first injury reduction strategy, achieving a groundbreaking 25% concussion reduction through initiatives like the Digital Athlete, developed in partnership with AWS. Her business acumen is just as impressive: she restored profitability as North America CFO for Atari, and led a revenue-boosting RFP at the NFL that delivered a 220% increase in the league’s apparel portfolio. Jennifer’s leadership is defined by her CTG Methodology, Connect, Trust, Grow, a framework for navigating high-stakes environments with clarity and heart. An NYU Stern MBA and AWS Women of the Cloud honoree, Jennifer embodies results-driven leadership powered by purpose, people, and progress. SHOW SUMMARY In this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Jennifer Langton, former SVP of Player Health and Innovation at the NFL, who led the league’s first injury-reduction strategy and helped drive a 25% reduction in concussions, including work on the AWS-partnered Digital Athlete. Langton explains her CTG methodology, connect, trust, grow, emphasizing authentic connection to overcome resistance to change, trust built through leadership and data to scale beyond pilots, and growth through iterative wins. She shares how purpose rooted in personal adversity fueled her leadership, how aligning personal mission with organizational priorities creates transformation, and why technology and AI require a “human path” for adoption by building with, not for, stakeholders. KEY TAKEAWAYS Authentic connection must come before trust , and trust must come befor…

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## Transcript

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