# Empathy, Resilience, and Becoming the Spark That Unlocks Potential featuring Joe Roberts

Page: https://stenobird.com/podcast/selling-from-the-heart-podcast-56689/empathy-resilience-and-becoming-the-spark-that-unlocks-potential-featuring-joe-roberts
Text version: https://stenobird.com/podcast/selling-from-the-heart-podcast-56689/empathy-resilience-and-becoming-the-spark-that-unlocks-potential-featuring-joe-roberts.md
Podcast: [Selling From the Heart Podcast](https://stenobird.com/podcast/selling-from-the-heart-podcast-56689)
Published: 2026-05-02T07:30:00+00:00
Episode link: https://share.transistor.fm/s/0dbde00a
Audio file: https://media.transistor.fm/0dbde00a/ffd8537b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/selling-from-the-heart-podcast-56689/episodes/empathy-resilience-and-becoming-the-spark-that-unlocks-potential-featuring-joe-roberts
Duration seconds: 1817

## Resource

Joe Roberts , known as the “Skid Row CEO”, transformed his life from homelessness and addiction on the streets of Vancouver into becoming a successful business executive, author, and internationally recognized speaker. His journey has been featured in Forbes, CBC, and numerous global platforms. Joe is the author of four books and the founder of The Push for Change, a 17-month walk across North America (averaging 35,000 steps per day) to raise awareness and funds for youth homelessness—helping drive meaningful change in federal support programs. Through powerful storytelling and lived experience, Joe inspires individuals and organizations to reframe adversity, unlock potential, and lead with empathy. His keynotes are consistently described as life-changing, leaving audiences with a renewed sense of purpose and possibility. SHOW SUMMARY In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Joe Roberts to explore the transformative power of empathy, resilience, and human connection. Joe shares how a simple conversation on a park bench changed the trajectory of his life, sparking a journey from addiction and homelessness to leadership and impact. He defines selling from the heart as seeing potential in others before they can see it in themselves. Joe introduces his AIR model (Action, Inspiration, Roadblocks), explaining that resilience is not about feeling strong, but about taking action despite negative emotions. The conversation highlights how internal barriers like self-doubt and perfectionism often limit growth, while consistent action and belief unlock potential. This episode is a powerful reminder that sales and leadership are ultimately about helping others and that even small moments of connection can change lives. KEY TA…

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