# Be the Sale: Aligning Buyers Through Values featuring Ben Ortlip

Page: https://stenobird.com/podcast/selling-from-the-heart-podcast-56689/be-the-sale-aligning-buyers-through-values-featuring-ben-ortlip
Text version: https://stenobird.com/podcast/selling-from-the-heart-podcast-56689/be-the-sale-aligning-buyers-through-values-featuring-ben-ortlip.md
Podcast: [Selling From the Heart Podcast](https://stenobird.com/podcast/selling-from-the-heart-podcast-56689)
Published: 2026-03-28T08:30:00+00:00
Episode link: https://share.transistor.fm/s/3ab71ac2
Audio file: https://media.transistor.fm/3ab71ac2/52591be1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/selling-from-the-heart-podcast-56689/episodes/be-the-sale-aligning-buyers-through-values-featuring-ben-ortlip
Duration seconds: 1984

## Resource

Ben Ortlip is a culture architect, strategist, and bestselling author who helps organizations turn workplace culture into measurable business success. As the founder of The Culture MRI®, Ben created a data-driven system that assesses and improves employee engagement and organizational performance—transforming culture from a “soft” concept into a strategic advantage. Ben has worked with leading brands such as UPS, Delta, Salesforce, and Chick-fil-A, bringing decades of research and real-world insight into what truly motivates people at work. He is the author of Culture Is the New Leadership and Be the Sale , and a sought-after speaker on how human-centered culture drives performance, retention, and long-term profitability. SHOW SUMMARY In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Ben Ortlip to explore what it truly means to “be the sale.” Ben explains that authentic selling is rooted in alignment, where both buyer and seller objectives are served through trust, not pressure. Drawing from workplace psychology and culture research, Ben shares how today’s buyers are driven by autonomy, purpose, and connection. He introduces three core human needs, craft, cause, and community, and explains how sales professionals can become “magnetic” by mastering their expertise, championing their client’s mission, and building meaningful relationships. This conversation challenges transactional selling and replaces it with a values-driven approach that fosters long-term trust, loyalty, and business success. KEY TAKEAWAYS Trust significantly increases the likelihood of successful sales outcomes. Mastering your craft builds credibility and positions you as a true expert. Align with your prospect’s cause—focus on their mission, not your qu…

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## Transcript

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