# 336. The #1 Lie Costing Self Storage Investors Millions Page: https://stenobird.com/podcast/self-storage-income-255774/336-the-1-lie-costing-self-storage-investors-millions Text version: https://stenobird.com/podcast/self-storage-income-255774/336-the-1-lie-costing-self-storage-investors-millions.md Podcast: [Self Storage Income](https://stenobird.com/podcast/self-storage-income-255774) Published: 2026-02-17T21:45:00+00:00 Episode link: https://www.selfstorageincome.com/podcasts/self-storage-income-2/episodes/2149167824 Audio file: https://app.kajabi.com/podcasts/medias/2149167824.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/self-storage-income-255774/episodes/336-the-1-lie-costing-self-storage-investors-millions Duration seconds: 1650 ## Resource The self storage industry is often described as one of the safest asset classes in commercial real estate. Low default rates . Recession-proof demand. An industry that rarely goes out of business . Only a fraction of a percentage of owners ever get foreclosed on.   That story is a lie.   You’ve heard it before. You’ve probably said it to other investors, your friends, and family when they ask you why you own a self storage facility or why you want to own one.    This is not reality —and today, I’m going to show you proof that the self storage industry is riskier than investors could ever imagine. Why would I say this as someone who owns hundreds of millions in self storage? Because where there’s risk, there’s opportunity , and in 2026, the “perceived” risk is higher than ever —and so is the opportunity.   This is the biggest lie in the self storage industry, and if you believe it , even for a second, you’ll get caught buying at the worst times and sitting on the sidelines during the best. This is how I was able to buy millions in undervalued assets after 2008—and in 2026, I’m doing it all over again.     What you’ll learn in today’s show: The #1 lie in the self storage industry that is costing investors millions How I’m buying majorly discounted self storage facilities in 2026  The self storage facilities that are at the greatest risk right now and need a buyer to save them  How I predicted the self storage bubble that finally burst in 2023 The “ wealth explosion ” that self storage investors can expect (it won’t last)   —   Grab AJ’s Book, Growing Wealth in Self-Storage 2.0   https://www.selfstorageincome.com/book     Storage vs Multifamily: Which Investment Is ACTUALLY Safer?   https://yo… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/self-storage-income-255774/episodes/336-the-1-lie-costing-self-storage-investors-millions/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/self-storage-income-255774/336-the-1-lie-costing-self-storage-investors-millions.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.