# Indie Author Lab Debuts as London Book Fair Opens Its Doors to Self-Publishers with Orna Ross and Joanna Penn

Page: https://stenobird.com/podcast/self-publishing-with-alli-426041/indie-author-lab-debuts-as-london-book-fair-opens-its-doors-to-self-publishers-with-orna-ross-and-joanna-penn
Text version: https://stenobird.com/podcast/self-publishing-with-alli-426041/indie-author-lab-debuts-as-london-book-fair-opens-its-doors-to-self-publishers-with-orna-ross-and-joanna-penn.md
Podcast: [Self-Publishing with ALLi](https://stenobird.com/podcast/self-publishing-with-alli-426041)
Published: 2026-03-18T12:00:00+00:00
Episode link: https://ornaross.libsyn.com/indie-author-lab-debuts-as-london-book-fair-opens-its-doors-to-self-publishers-with-orna-ross-and-joanna-penn
Audio file: https://traffic.libsyn.com/secure/ornaross/Creative_Self-Publishing_March_2026_Final.mp3?dest-id=620973
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JSON: https://stenobird.com/v1/public/podcasts/self-publishing-with-alli-426041/episodes/indie-author-lab-debuts-as-london-book-fair-opens-its-doors-to-self-publishers-with-orna-ross-and-joanna-penn
Duration seconds: 2704

## Resource

Orna Ross and Joanna Penn reflect on a landmark year at London Book Fair, where the Alliance of Independent Authors made its biggest mark yet — debuting the Indie Author Lab, a full-day event dedicated to helping indie authors go deep on their own publishing practice, and unveiling the new ALLi Indie Author Bookstore. They discuss why 2026 felt like a genuine turning point for self-publishers at the fair, what indie authors need most in an age of abundance and AI, and why discernment and individualization may matter more now than any single piece of publishing advice. Show Notes The Indie Author Bookstore About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website .

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