# [InSights] Clients Retention Happens Between Deliverables

Page: https://stenobird.com/podcast/secrets-of-staffing-success-8565/insights-clients-retention-happens-between-deliverables
Text version: https://stenobird.com/podcast/secrets-of-staffing-success-8565/insights-clients-retention-happens-between-deliverables.md
Podcast: [Secrets of Staffing Success](https://stenobird.com/podcast/secrets-of-staffing-success-8565)
Published: 2026-03-02T10:00:00+00:00
Episode link: https://secretsofstaffingsuccess.podbean.com/e/insights-clients-retention-happens-between-deliverables/
Audio file: https://mcdn.podbean.com/mf/web/7xpm9d3c8i52kz6h/Insights_1756nu42.mp3
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JSON: https://stenobird.com/v1/public/podcasts/secrets-of-staffing-success-8565/episodes/insights-clients-retention-happens-between-deliverables
Duration seconds: 1970

## Resource

In this episode of InSights, Brad Bialy sits down with Hailey Birkner (Account Manager with Haley Marketing) to unpack why retention is built between deliverables and how intentional account management drives deeper relationships, stronger loyalty, and more revenue from the clients you already have. About the Guest Hailey Birkner is an Account Manager at Haley Marketing, where she helps staffing firms turn strategy into sustainable momentum. With a background in automation and client experience, she lives at the intersection of service, clarity, and trust—coaching clients toward consistent, long-term success. Key Takeaways Retention is earned between the wins. Consistency beats intensity—every time. Silence is not success; feedback fuels growth. Automation supports relationships, it doesn’t replace them. Authenticity is your only real competitive advantage. Timestamps [03:25] – “Retention is built between deliverables” reframed [04:12] – Why service alone is just table stakes [05:08] – Consistency over intensity in client relationships [06:25] – Scaling personalization without losing authenticity [08:09] – Coaching vs. transactional account management [09:52] – Quarterly touchpoints that create momentum [11:00] – Using automation to nurture at scale [13:42] – Plan your work, work your plan [15:05] – Why silence is not success [16:54] – Creative follow-ups that re-engage clients [18:58] – Writing emails people actually respond to [21:06] – Segmenting accounts for smarter growth About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of fi…

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## Transcript

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