# The Who What Wear Podcast: Tibi Founder Amy Smilovic on Why Creatives Should Make "Almost Reckless" Decisions in Fashion, Business, and Life

Page: https://stenobird.com/podcast/second-life-330657/the-who-what-wear-podcast-tibi-founder-amy-smilovic-on-why-creatives-should-make-almost-reckless-decisions-in-fashion-business-and-life
Text version: https://stenobird.com/podcast/second-life-330657/the-who-what-wear-podcast-tibi-founder-amy-smilovic-on-why-creatives-should-make-almost-reckless-decisions-in-fashion-business-and-life.md
Podcast: [Second Life](https://stenobird.com/podcast/second-life-330657)
Published: 2026-06-17T09:00:00+00:00
Episode link: https://traffic.megaphone.fm/FUFET8705633345.mp3
Audio file: https://traffic.megaphone.fm/FUFET8705633345.mp3
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JSON: https://stenobird.com/v1/public/podcasts/second-life-330657/episodes/the-who-what-wear-podcast-tibi-founder-amy-smilovic-on-why-creatives-should-make-almost-reckless-decisions-in-fashion-business-and-life
Duration seconds: 2516

## Resource

This week, Amy Smilovic, founder and creative director of Tibi, returns to speak with Who What Wear Editor in Chief Kat Collings about her new book, Almost Reckless. The last time Smilovic joined the pod in 2024, she gave us a guide to her design philosophy: creative pragmatism. This time, she's here to share the "almost reckless" framework that helped her uncover creative pragmatism and how you can use this framework for your own creative pursuits. They discuss everything from how to make sense of your current closet to taking fashion risks that pay off, and Smilovic gives us a BTS look at her design process at Tibi. Plus, learn how to make the most of your suitcase space when packing. Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe! Listen to Smilovic's previous episode here!

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## Transcript

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