# Goodyear Leaps on Jimothy Trend | Seattle News

Page: https://stenobird.com/podcast/seattle-news-today-2-min-news-the-daily-news-now-7463302/goodyear-leaps-on-jimothy-trend-seattle-news
Text version: https://stenobird.com/podcast/seattle-news-today-2-min-news-the-daily-news-now-7463302/goodyear-leaps-on-jimothy-trend-seattle-news.md
Podcast: [Seattle News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/seattle-news-today-2-min-news-the-daily-news-now-7463302)
Published: 2026-07-26T12:10:53+00:00
Episode link: https://sources.thednn.ai/817002d10b6b6a1e
Audio file: https://api.fastcast.ai/audio/a2118b8b-6cc0-4032-9933-a0803f9302ab.mp3
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Duration seconds: 68

## Resource

A raccoon named Jimothy’s viral fame has turned into a marketing goldmine, with Goodyear cleverly riding the wave by linking his street-crossing antics to tire safety—perfectly illustrating the art of “newsjacking,” where brands piggyback on trending moments to stay top-of-mind without being pushy. Listen in comfort: Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/817002d10b6b6a1e

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