# “It’s Do or Die” Mainelove CEO on Building a Canned Water Brand in Chaotic Times. Plus, Maine Fun Facts!

Page: https://stenobird.com/podcast/seacoast-stories-6948150/it-s-do-or-die-mainelove-ceo-on-building-a-canned-water-brand-in-chaotic-times-plus-maine-fun-facts
Text version: https://stenobird.com/podcast/seacoast-stories-6948150/it-s-do-or-die-mainelove-ceo-on-building-a-canned-water-brand-in-chaotic-times-plus-maine-fun-facts.md
Podcast: [Seacoast Stories](https://stenobird.com/podcast/seacoast-stories-6948150)
Published: 2026-03-16T09:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/troy-farkas84/episodes/Its-Do-or-Die-Mainelove-CEO-on-Building-a-Canned-Water-Brand-in-Chaotic-Times--Plus--Maine-Fun-Facts-e3ggfll
Audio file: https://anchor.fm/s/f731e08c/podcast/play/116980853/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-16%2F896bdb3e-5e68-85a6-a693-6077b8353986.mp3
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JSON: https://stenobird.com/v1/public/podcasts/seacoast-stories-6948150/episodes/it-s-do-or-die-mainelove-ceo-on-building-a-canned-water-brand-in-chaotic-times-plus-maine-fun-facts
Duration seconds: 3242

## Resource

You probably don't know this, but ... Maine is home to some of the cleanest water in the country. So when accomplished businesswoman Jen Millard - who spent 30+ years building big CPG brands all over the country - returned to her home state of Maine a few years ago, she knew she wanted to capitalize on the opportunity. Her idea? Canned water sourced straight from Sebago Lake, one of the cleanest lakes the United States has to offer. Now, nearly two years after forming the business, Millard says Mainelove is at a "do-or-die" moment. From The Canopy Hotel in Portland, Millard and host Troy Farkas discuss the unexpected origin story of Mainelove , the complex (yet also simple) process of getting the water from Sebago Lake into a can you can drink, the importance of keeping all the revenue from this business in Maine, their recent expansion into N.H. and Mass., as well as their hopes to expand to Fla. later this year. Plus, why now is the time to go all in and think even bigger. To get your hands on cans of Mainelove water, you can find it at Lil's, Henry's Bagels, 3S Artspace, The Community Oven, Golden Harvest, and more. You can also order cases of water directly from Mainelove.com . SPONSORS: Business coach ⁠⁠Jennifer Wilder⁠⁠ : ⁠⁠⁠⁠⁠⁠⁠⁠ Women can get $100 off 1:1 private advisory with one of the Seacoast's top business minds! Lock in your discount and book your time with Jen by visiting ⁠⁠TheJenniferWilder.com/seacoaststories⁠⁠ ⁠⁠Oomph Salon⁠⁠⁠ : Special happy hour haircuts for just $45 at New England's top-rated salon! Visit Budget Blinds of the Seacoast⁠⁠⁠⁠⁠⁠⁠⁠⁠ for local windows, shades, & creating your cozy Seacoast dream home! AFFILIATE LINKS: ⁠⁠⁠⁠3 Bridges Yoga⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ : NEW yoga students can unlock a stellar deal of $45 for unlimited classes at t…

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