# "Don't think algorithm, think audience": making data work for you in online content with Nico Lockhart

Page: https://stenobird.com/podcast/screen-australia-podcast-228836/don-t-think-algorithm-think-audience-making-data-work-for-you-in-online-content-with-nico-lockhart
Text version: https://stenobird.com/podcast/screen-australia-podcast-228836/don-t-think-algorithm-think-audience-making-data-work-for-you-in-online-content-with-nico-lockhart.md
Podcast: [Screen Australia Podcast](https://stenobird.com/podcast/screen-australia-podcast-228836)
Published: 2025-05-22T07:05:06+00:00
Episode link: https://screenaustralia.libsyn.com/dont-think-algorithm-think-audience-making-data-work-for-you-in-online-content
Audio file: https://traffic.libsyn.com/secure/screenaustralia/Screen-Australia-YouTube-Nico-Lockhart.mp3?dest-id=650843
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Duration seconds: 2754

## Resource

Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. From the importance of a good thumbnail, why a viral video could take years, how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production, get the lowdown on how YouTube is changing the way audiences engage with screen stories. Resources Learn more about developing kids IP for YouTube with Nico Lockhart via the Kids IP Incubator webinar .

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## Transcript

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