# Why Your Event Follow-Up Kills the Warmth You Just Built (with Dave Schools from Singulate) | Ep. 286 Page: https://stenobird.com/podcast/scrappy-abm-6475637/why-your-event-follow-up-kills-the-warmth-you-just-built-with-dave-schools-from-singulate-ep-286 Text version: https://stenobird.com/podcast/scrappy-abm-6475637/why-your-event-follow-up-kills-the-warmth-you-just-built-with-dave-schools-from-singulate-ep-286.md Podcast: [Scrappy ABM](https://stenobird.com/podcast/scrappy-abm-6475637) Published: 2026-05-14T07:00:00+00:00 Episode link: https://listen.casted.us/public/210/Scrappy-ABM-623cc20d Audio file: https://episodes.captivate.fm/episode/54e416b6-22a9-4af6-8cdc-8573c33fce84.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/scrappy-abm-6475637/episodes/why-your-event-follow-up-kills-the-warmth-you-just-built-with-dave-schools-from-singulate-ep-286 Duration seconds: 1519 ## Resource Most of us have run an event, watched the in-person conversations crackle, then sent the same templated follow-up to everyone on the lead list. The energy disappears the moment marketing hits send. That gap is what Dave Schools set out to close when he started Singulate , and it's what he and Mason Cosby get into on this episode of Scrappy ABM . 慤 Dave breaks down why marketing ops keeps becoming the bottleneck on personalization, why data is now a commodity but messaging is not, and what it actually takes to send hyper-segmented email at scale without sounding like AI. He shares the four channels working for Singulate today, the 15% open-rate bump from a single hook rewrite, and the framework his team uses to keep humans in the loop while AI does the heavy lifting. 慤 If you're a revenue leader running ABM with a limited budget and a database full of underused signals, this conversation gives you a clearer picture of what to do with what you already have. 慤 šŸ‘¤ Guest Bio Dave Schools is co-founder and CEO of Singulate, an AI native marketing personalization platform that sits on top of HubSpot or Marketo to activate first-party data into hyper-segmented messaging. Before Singulate, Dave was on the founding team at Hopin, where he ran marketing through the company's hypergrowth phase and led growth across multiple products. He started Singulate in 2024 with two former Hopin colleagues to solve the email blast problem he kept running into himself. 慤 šŸ“Œ What We Cover Why marketing ops becomes the bottleneck on personalization, and what Dave calls the "infinity tree of segmentation" Why event follow-up almost always kills the warmth and energy from the event itself The four channels working for Singulate's go-to-market: LinkedIn ads, events, outbound, and referrals Why data iā€¦ ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/scrappy-abm-6475637/episodes/why-your-event-follow-up-kills-the-warmth-you-just-built-with-dave-schools-from-singulate-ep-286/transcription-requests` ā€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/scrappy-abm-6475637/why-your-event-follow-up-kills-the-warmth-you-just-built-with-dave-schools-from-singulate-ep-286.md` ā€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.