# 164 - The Psychology Behind Why You Keep Avoiding Important Work

Page: https://stenobird.com/podcast/school-hours-or-less-the-podcast-for-mums-moms-building-profitable-businesses-around-family-life-7120905/164-the-psychology-behind-why-you-keep-avoiding-important-work
Text version: https://stenobird.com/podcast/school-hours-or-less-the-podcast-for-mums-moms-building-profitable-businesses-around-family-life-7120905/164-the-psychology-behind-why-you-keep-avoiding-important-work.md
Podcast: [School Hours or Less: The Podcast for Mums & Moms Building Profitable Businesses Around Family Life](https://stenobird.com/podcast/school-hours-or-less-the-podcast-for-mums-moms-building-profitable-businesses-around-family-life-7120905)
Published: 2025-06-23T19:02:00+00:00
Episode link: http://www.kirstyknightcoaching.com/episode-164-the-psychology-behind-why-you-keep-avoiding-important-work
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/the-bold-action-taker-podcast/The_Psychology_Behind_Why_You_Keep_Avoiding_Important_Work.mp3?dest-id=3171629
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Duration seconds: 1644

## Resource

Are you tired of reaching 2:07 PM only to realize you've been avoiding work that matters while staying "busy" all day? I'm Kirsty Knight, and I'm exposing the shocking truth about why high-achieving women find themselves stuck in this maddening cycle—and it has nothing to do with laziness or lack of discipline. If you're constantly avoiding tasks that would grow your business while drowning in low-value activities, your subconscious mind is working against you in ways you never imagined. Discover how understanding the subconscious mind and the real reasons for procrastination can finally free you from this exhausting pattern that's keeping your business stuck. Ready to rewrite your story? Tag me @kirstyknightcoaching on Instagram—I want to hear all about the bold moves you're making. Join my free challenge "Six Hours Back" to start making the micro decisions that create space in your calendar while growing your business—sign up through the link in my Instagram bio @kirstyknightcoaching. Grab all the links and resources mentioned in this episode at: http://www.kirstyknightcoaching.com/episode-164-the-psychology-behind-why-you-keep-avoiding-important-work Connect with Kirsty: Website Instagram Work with Kirsty

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