# Go to the trade show… but don't make this mistake

Page: https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/go-to-the-trade-show-but-don-t-make-this-mistake
Text version: https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/go-to-the-trade-show-but-don-t-make-this-mistake.md
Podcast: [Scaling Your Healthy Food Product](https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840)
Published: 2026-02-07T14:00:00+00:00
Episode link: https://4d45ca93-f467-4a3b-be1c-e69c4a9ad88f.libsyn.com/go-to-the-trade-show-but-dont-make-this-mistake
Audio file: https://traffic.libsyn.com/secure/4d45ca93-f467-4a3b-be1c-e69c4a9ad88f/Episode_56_When_is_the_Right_time_to_go_to_Trade_shows_-_2026-02-06_11.30PM.mp3?dest-id=4773677
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JSON: https://stenobird.com/v1/public/podcasts/scaling-your-healthy-food-product-7117840/episodes/go-to-the-trade-show-but-don-t-make-this-mistake
Duration seconds: 818

## Resource

In this conversation, Jacinta Kemboi discusses the critical role of trade shows in scaling food businesses and emphasizes the importance of understanding product readiness before presenting to retailers. She introduces the ETS method framework, which helps entrepreneurs evaluate their product's state and prepare for successful market entry. The conversation highlights the risks of rushing into retail without proper preparation and the significance of maintaining trust with buyers. Takeaways -Go to trade shows as soon as possible. -Understand your product's readiness before scaling. -Gauge interest at trade shows to inform product development. -The ETS method helps evaluate product stages. -Skipping preparation stages can jeopardize success. -Trust with retailers is crucial for long-term relationships. -First impressions matter in retail presentations. -Use market testing to refine your product. -Be proactive in knowing your product's status. -Take the quiz to assess your product's readiness. Chapters 00:00 The Importance of Trade Shows for Product Launch 02:40 Understanding Product Readiness and Retail Relationships 05:28 The ETS Method Framework for Scaling Products 08:21 Preparing for Retail: The Scale-Up and Readiness Quiz Take the Scale Up and Retail Readiness Quiz and find out where your product stands. Until next week keep scaling your food business.

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## Transcript

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