# 4 Things I'm Tracking Right Now in My Mid-Year Food Product Launch Strategy

Page: https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/4-things-i-m-tracking-right-now-in-my-mid-year-food-product-launch-strategy
Text version: https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/4-things-i-m-tracking-right-now-in-my-mid-year-food-product-launch-strategy.md
Podcast: [Scaling Your Healthy Food Product](https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840)
Published: 2026-07-17T21:30:00+00:00
Episode link: https://4d45ca93-f467-4a3b-be1c-e69c4a9ad88f.libsyn.com/4-things-im-tracking-right-now-in-my-mid-year-food-product-launch-strategy
Audio file: https://traffic.libsyn.com/secure/4d45ca93-f467-4a3b-be1c-e69c4a9ad88f/Episode_78__4_Things_I_am_Tracking_Mid_year_-_2026-07-17_5.15PM.mp3?dest-id=4773677
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JSON: https://stenobird.com/v1/public/podcasts/scaling-your-healthy-food-product-7117840/episodes/4-things-i-m-tracking-right-now-in-my-mid-year-food-product-launch-strategy
Duration seconds: 1260

## Resource

We're at the mid-year mark, and if you're building a food product business, this is the moment things stop being theoretical. In this episode, I'm giving you an honest, behind-the-scenes look at four things I'm tracking right now: our September/October launch window, narrowing down our co-manufacturer, growing local retail distribution, and how it's all building toward a bigger retail launch next year. Plus — I'm sharing details on a free training I'm running later this month on the exact framework I use to get retail-ready. What We Cover [00:45] Why mid-year is actually a more important planning checkpoint than January [02:30] The September/October launch window — why it's really an August deadline in disguise, and the four things that have to be locked first (production lead time, packaging & compliance, marketing runway, retail readiness) [05:30] Narrowing down our co-manufacturer — the five-part framework I'm using (MOQs, quality consistency, capacity to grow, communication, geographic/logistics fit) [08:30] Growing local retail distribution — why independent stores matter beyond the revenue, and what we're doing to expand our footprint [11:00] The bigger picture — how this year's decisions are building the track record for next year's retail launch [13:30] Free training: Unlock the Secret to Retail Success with the ETS Method Key Takeaways A fall launch date is really an earlier deadline in disguise — everything meaningful (production, packaging, compliance) has to be locked 6–8 weeks out. Choosing a co-manufacturer is one of the highest-leverage decisions you'll make all year — vet in parallel, not sequentially, and prioritize consistency and capacity over a single great sample batch. Local retail accounts aren't just revenue — they're proof points that make the…

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