# Success Story: Building an online wellness business without burning out with Claire Linnell

Page: https://stenobird.com/podcast/scaling-wellness-7115203/success-story-building-an-online-wellness-business-without-burning-out-with-claire-linnell
Text version: https://stenobird.com/podcast/scaling-wellness-7115203/success-story-building-an-online-wellness-business-without-burning-out-with-claire-linnell.md
Podcast: [Scaling Wellness](https://stenobird.com/podcast/scaling-wellness-7115203)
Published: 2026-05-18T05:00:00+00:00
Episode link: https://www.carolinecopp.co.uk/scaling-wellness-podcast
Audio file: https://episodes.captivate.fm/episode/803ccd7f-75e6-4a92-ac8b-5496d45f482b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/scaling-wellness-7115203/episodes/success-story-building-an-online-wellness-business-without-burning-out-with-claire-linnell
Duration seconds: 2671

## Resource

In this episode, I’m joined by my lovely client Claire Linnell, a yoga teacher who came into the Scaling Wellness Accelerator with an online membership already created, but lots of ideas about where to take it next. We talk about how Claire moved from a broad membership created for her existing in-person clients, into a much clearer, more specific offer: Burnout to Balance , designed for overwhelmed midlife women juggling work, family, stress and very little time for themselves. Claire shares how niching, market research, founder launching and testing her offer helped her stop overthinking and start building a business that feels aligned, purposeful and sustainable. In this episode, we cover: Why Claire joined the Accelerator instead of spending years figuring it out alone The shift from a broad membership to a focused front-end programme How she found her niche through her own lived experience Why founder launching helped her build before everything was “finished” The strategies she has used to GROW grow her programme What success looks like for Claire now Claire’s story is a brilliant example of what happens when you stop trying to help everyone, get really clear on who your work is for, and build something that supports both your clients and your life. Links mentioned Website: www.clairelinnellyoga.co.uk IG; https://www.instagram.com/clairelinnellyoga/ Nervous System Reset https://www.clairelinnellyoga.co.uk/nervous-system-reset Claire Linnell is a yoga teacher specialising in movement and nervous system support for high achieving midlife women. Through a blend of movement, breathwork and science-backed practices, she helps women move out of constant “go mode”, reduce overwhelm and build strength, calm and resilience in a way that fits real life. Claire teaches in-p…

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