# [BTS] 4 mistakes wellness experts make when creating online offers

Page: https://stenobird.com/podcast/scaling-wellness-7115203/bts-4-mistakes-wellness-experts-make-when-creating-online-offers
Text version: https://stenobird.com/podcast/scaling-wellness-7115203/bts-4-mistakes-wellness-experts-make-when-creating-online-offers.md
Podcast: [Scaling Wellness](https://stenobird.com/podcast/scaling-wellness-7115203)
Published: 2026-04-27T05:00:00+00:00
Episode link: https://www.carolinecopp.co.uk/scaling-wellness-podcast
Audio file: https://episodes.captivate.fm/episode/c8235f0b-8e6a-41f6-830f-f9dd4f4f00ca.mp3
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JSON: https://stenobird.com/v1/public/podcasts/scaling-wellness-7115203/episodes/bts-4-mistakes-wellness-experts-make-when-creating-online-offers
Duration seconds: 1975

## Resource

In this episode of Scaling Wellness , I take you behind the scenes of a recent coaching session inside the Scaling Wellness Accelerator and share four common mistakes wellness experts make when creating and selling online programmes. If you have ever felt tempted to add more content, solve more problems, speak to more people, or create something before checking whether your audience actually wants it, this episode will help you simplify. I explore why the strongest online offers usually solve one clear problem for one specific person, why “more value” can actually overwhelm your clients, and how your messaging shapes the type of people you attract into your programmes. You’ll learn: Why trying to solve too many problems makes your offer harder to sell and deliver How to avoid building things nobody asked for Why your messaging might be attracting the wrong buyers The difference between speaking to everyone and speaking to the right person Why trust is built through specificity, visibility and clear positioning How to refine one offer instead of chasing the next shiny strategy This episode is a practical reminder that online growth does not come from constantly reinventing your business. It comes from getting clearer, more specific, and more consistent with the right offer for the right person. CTA Ready to create a clearer, more profitable online offer for your wellness business? Watch the free training or book a call with Caroline using these links

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## Transcript

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