# Behind the scenes: Why I’m changing a model that already works

Page: https://stenobird.com/podcast/scaling-wellness-7115203/behind-the-scenes-why-i-m-changing-a-model-that-already-works
Text version: https://stenobird.com/podcast/scaling-wellness-7115203/behind-the-scenes-why-i-m-changing-a-model-that-already-works.md
Podcast: [Scaling Wellness](https://stenobird.com/podcast/scaling-wellness-7115203)
Published: 2026-02-23T05:00:00+00:00
Episode link: https://www.carolinecopp.co.uk/scaling-wellness-podcast
Audio file: https://episodes.captivate.fm/episode/b451ff93-084e-4257-96dc-7a3ad443e2e8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/scaling-wellness-7115203/episodes/behind-the-scenes-why-i-m-changing-a-model-that-already-works
Duration seconds: 1939

## Resource

This week’s episode is a little different. I’m taking you behind the scenes of what’s changing inside my business - and why. Recently, my coach challenged me to build in plain sight. To show the iterations. The refinements. The parts that aren’t perfectly packaged yet. And this feels important because I know I attract a lot of perfectionists. High-achieving wellness experts who want everything to be polished before it’s shared. So today, I’m lifting the lid on: How I currently sell the Scaling Wellness Accelerator and why it's feeling heavy What I’m testing instead (funnels, private podcasts, evergreen options) Why I’m bringing back bigger launches this year And how all of this links to the evolution of your own business But thats not all. I'll also be taking you behind the scenes of the Scaling Wellness Accelerator so that you can see how I am also using my knowledge from the past 8 months of running the offer to IMPROVE it. If you enjoyed todays episode come and tell me over on Instagram: 👉 https://www.instagram.com/carolinecopp/ And if you’re ready to refine your offer and build a launch system that actually fits your life, you can learn more about the Scaling Wellness Accelerator here: 👉 https://www.carolinecopp.co.uk/scaling-wellness-accelerator or join the next (will it be the last - who knows!?) free workshop here https://www.carolinecopp.co.uk/wellness-programmes-that-scale See you next week 💛

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## Transcript

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