# How One Coffee Roaster Scaled to 15 Million Without a Cafe

Page: https://stenobird.com/podcast/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589/how-one-coffee-roaster-scaled-to-15-million-without-a-cafe
Text version: https://stenobird.com/podcast/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589/how-one-coffee-roaster-scaled-to-15-million-without-a-cafe.md
Podcast: [Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies](https://stenobird.com/podcast/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589)
Published: 2026-06-15T16:05:13+00:00
Episode link: https://audio.fexingo.com/business/scaling-up/episode-0054.mp3
Audio file: https://audio.fexingo.com/business/scaling-up/episode-0054.mp3
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JSON: https://stenobird.com/v1/public/podcasts/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589/episodes/how-one-coffee-roaster-scaled-to-15-million-without-a-cafe
Duration seconds: 571

## Resource

Episode 54 of Scaling Up with Fexingo: How a small coffee roasting company in Portland grew from a single wholesale account to $15 million in annual revenue without ever opening a retail cafe. Lucas and Luna break down the specific strategy: selling directly to offices and restaurants with a subscription model, using a 'roast-to-order' system that eliminated inventory waste, and building a brand through sampling at trade shows rather than advertising. They explore the founder's decision to forego retail margins in favor of higher wholesale volume, and how the company hit profitability at $3 million in revenue. A concrete case study in profitable growth for listeners who run or advise product-based businesses. #CoffeeRoaster #PortlandBusiness #WholesaleStrategy #SubscriptionModel #RoastToOrder #ScalingWithoutRetail #BootstrappedGrowth #BusinessGrowth #MidMarket #SmallBusiness #Entrepreneurship #NoCafe #DirectSales #B2BStrategy #FexingoBusiness #ScalingUp #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo

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