# How One Bakery Scaled to 50 Million Without a Retail Storefront

Page: https://stenobird.com/podcast/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589/how-one-bakery-scaled-to-50-million-without-a-retail-storefront
Text version: https://stenobird.com/podcast/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589/how-one-bakery-scaled-to-50-million-without-a-retail-storefront.md
Podcast: [Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies](https://stenobird.com/podcast/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589)
Published: 2026-06-17T16:01:44+00:00
Episode link: https://audio.fexingo.com/business/scaling-up/episode-0058.mp3
Audio file: https://audio.fexingo.com/business/scaling-up/episode-0058.mp3
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JSON: https://stenobird.com/v1/public/podcasts/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589/episodes/how-one-bakery-scaled-to-50-million-without-a-retail-storefront
Duration seconds: 354

## Resource

In this episode of Scaling Up with Fexingo, Lucas and Luna unpack how a small bakery in Portland, Oregon, grew to $50 million in revenue without ever opening a physical store. They explore the founder's counterintuitive strategy: using wholesale partnerships with local coffee shops and a direct-to-consumer shipping model to build a cult following. Learn the specific numbers behind the growth—from 5,000 loaves a month to 300,000—and how the bakery navigated supply chain challenges while keeping brand integrity. A masterclass in scaling without brick-and-mortar. #Bakery #Wholesale #DirectToConsumer #Portland #ScalingUp #BusinessGrowth #SmallBusiness #MidMarket #Bootstrapping #FoodBusiness #Ecommerce #SupplyChain #BrandBuilding #FexingoBusiness #BusinessPodcast #GrowthStrategy #NoRetail #ArtisanFood Keep every episode free: buymeacoffee.com/fexingo

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