# Clerk's Hockey Stick growth, with Colin Sidoti

Page: https://stenobird.com/podcast/scaling-devtools/clerk-s-hockey-stick-growth-with-colin-sidoti
Text version: https://stenobird.com/podcast/scaling-devtools/clerk-s-hockey-stick-growth-with-colin-sidoti.md
Podcast: [Scaling DevTools](https://stenobird.com/podcast/scaling-devtools)
Published: 2024-09-12T10:36:44+00:00
Episode link: https://podcast.scalingdevtools.com/episodes/colin-sidoti-clerk
Audio file: https://media.transistor.fm/510dc03d/c9bcd281.mp3
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JSON: https://stenobird.com/v1/public/podcasts/scaling-devtools/episodes/clerk-s-hockey-stick-growth-with-colin-sidoti
Duration seconds: 2727

## Resource

In this episode, we're joined by returning guest Colin Sidoti - the cofounder and CEO of Clerk. Clerk is a comprehensive user management platform. What we cover: - The origin story and South Park Commons - Clerk's dramatic growth since the first episode - what changed? What did they do right? - 7% growth per week - Tiny details that improve the developer experience - How to you know if a change is better - watching people's faces as they try it - The difficulties of bringing new joiners up to speed in a very high context environment - Obsessions of founders - Zuckerberg's obsession and South Park Commons talk - Nick Parsons appreciation: why it's hard to hire good developer marketing people - The uniqueness of marketing developer tools - Buying a van and parking it outside YC - Local marketing campaigns in San Francisco Links: - Clerk https://clerk.com/ - Colin's Twitter https://x.com/tweetsbycolin - Nick Parsons' Twitter https://x.com/nickparsons - Jakob's tweet https://x.com/jakeplusev/status/1827791946380877828 - Malte Ubl's blog https://www.industrialempathy.com/ - Zuck's talk at South Park Commons https://www.youtube.com/watch?v=02fBBoZa9l4

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## Transcript

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