# From Living Room Startup to PR Group Growth | Nathalie Agnew of Muckle Media

Page: https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/from-living-room-startup-to-pr-group-growth-nathalie-agnew-of-muckle-media
Text version: https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/from-living-room-startup-to-pr-group-growth-nathalie-agnew-of-muckle-media.md
Podcast: [Scale Her Up: Female business stories and expert tips for business growth and success](https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057)
Published: 2026-03-16T09:30:00+00:00
Episode link: https://scaleherup.com/episode/nathalie-agnew-muckle-media-pr-group-growth
Audio file: https://episodes.captivate.fm/episode/f676422a-dc98-475d-b5da-878fe961275a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/episodes/from-living-room-startup-to-pr-group-growth-nathalie-agnew-of-muckle-media
Duration seconds: 1990

## Resource

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Nathalie Agnew , Managing Director of Muckle Media , a founder-led communications group delivering corporate and consumer PR, social media and influencer engagement, with specialist agencies in drinks and hospitality now part of the wider business. Nathalie started Muckle Media from her living room after leaving London and moving back to Scotland, and has since grown it into a 30-person agency group working with major brands and ambitious clients. Nathalie shares the story behind that journey, from struggling to find the kind of PR role she wanted in the Highlands, to gaining experience on global campaigns in London, to returning home and deciding to build something of her own. What began as freelance work soon became something bigger, driven by a desire for team, structure and a business that could grow beyond one person. We talk about what helps a founder-led agency win against much bigger competitors. Nathalie believes clients are looking for something more personal, more invested and less faceless than the big global networks can sometimes offer. She explains how important it is that clients meet the people who will actually work on their account, not just the senior team who pitch, and why that founder-led energy can still be a real advantage as the business scales. A big focus of this episode is growth by acquisition . Nathalie has acquired three businesses, starting with an early deal that was creatively structured and paid over time from client income rather than upfront capital. She talks candidly about what she learned from that first acquisition, how later deals were different, and the real challenges of bringing together different cultures, teams and systems while keeping momentum…

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