# Post-Demo Follow-Ups That Move Deals Forward | #1423

Page: https://stenobird.com/podcast/sales-secrets-15609/post-demo-follow-ups-that-move-deals-forward-1423
Text version: https://stenobird.com/podcast/sales-secrets-15609/post-demo-follow-ups-that-move-deals-forward-1423.md
Podcast: [Sales Secrets](https://stenobird.com/podcast/sales-secrets-15609)
Published: 2026-05-18T13:10:12+00:00
Episode link: https://sales-secrets.simplecast.com/episodes/post-demo-follow-ups-that-move-deals-forward-1423-DKqHaovt
Audio file: https://cdn.simplecast.com/media/audio/transcoded/d348fc2d-e541-48dd-abbd-ba5a4ee5b073/e4078314-7400-4955-bf35-ef3aadb5aa38/episodes/audio/group/e301b01d-d716-4840-a1de-176514a64425/group-item/040e991b-9cb5-499b-bfb4-64960e2a1d64/128_default_tc.mp3?aid=rss_feed&feed=Z_Rd8DgT
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JSON: https://stenobird.com/v1/public/podcasts/sales-secrets-15609/episodes/post-demo-follow-ups-that-move-deals-forward-1423
Duration seconds: 150

## Resource

Brandon explains why post-demo follow-up is one of the most underused deal-moving moments in sales. A strong recap should not just summarize the demo. It should restate the buyer’s pain, goals, current-to-future-state gap, cost of inaction, business case, and next steps so the buyer feels confident moving forward.

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## Transcript

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