# Only 4% of Owners Are Happy After Selling — Justin Goodbread on Why

Page: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/only-4-of-owners-are-happy-after-selling-justin-goodbread-on-why
Text version: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/only-4-of-owners-are-happy-after-selling-justin-goodbread-on-why.md
Podcast: [Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.](https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492)
Published: 2026-05-08T18:09:00+00:00
Episode link: https://salespop.libsyn.com/only-4-of-owners-are-happy-after-selling-justin-goodbread-on-why
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/salespop/Justin_Goodbread.mp3?dest-id=1131191
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Duration seconds: 1613

## Resource

Justin Goodbread, founder of Relentless Value Coaching and creator of the Deca Millionaire Way, joins John Golden to explain why so many service-based founders get stuck at the epicenter of their own businesses — and walks through the five-step Relentless Framework he has used to build and exit seven companies. Learn more at https://www.justingoodbread.com/ .

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## Transcript

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