# How do you lead with value instead of pitching your service?

Page: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/how-do-you-lead-with-value-instead-of-pitching-your-service
Text version: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/how-do-you-lead-with-value-instead-of-pitching-your-service.md
Podcast: [Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.](https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492)
Published: 2026-06-18T20:17:00+00:00
Episode link: https://salespop.libsyn.com/how-do-you-lead-with-value-instead-of-pitching-your-service
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/salespop/Chad_Coe_-_selling_more.mp3?dest-id=1131191
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Duration seconds: 1341

## Resource

Chad Coe, Founder of Coe Financial Group and author of The Power of Peopleizing , explains how to win more sales by leading with genuine care instead of a pitch — using his 3% rule and a long-game follow-up system that reframes ghosting as testing. He shares why patience and faith separate the top 1–2% from everyone else. Learn more at coefinancial.com .

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## Transcript

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