# Are You Losing Deals You Should Win? Dominic Forth on Authority in Sales

Page: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/are-you-losing-deals-you-should-win-dominic-forth-on-authority-in-sales
Text version: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/are-you-losing-deals-you-should-win-dominic-forth-on-authority-in-sales.md
Podcast: [Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.](https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492)
Published: 2026-05-15T18:05:00+00:00
Episode link: https://salespop.libsyn.com/are-you-losing-deals-you-should-win-dominic-forth-on-authority-in-sales
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/salespop/Dominic_Forth.mp3?dest-id=1131191
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Duration seconds: 1507

## Resource

Dominic Forth, CEO of Thought Leaders America and former BBC broadcast journalist, joins John Golden to explain why the most qualified person rarely wins the deal — and how visibility, storytelling, and composure under pressure build the authority that does. Learn more at Thought Leaders America .

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## Transcript

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