# Navigating the Fog: Making Sense of Attribution, Demand, and AI

Page: https://stenobird.com/podcast/sales-pipeline-radio-1051340/navigating-the-fog-making-sense-of-attribution-demand-and-ai
Text version: https://stenobird.com/podcast/sales-pipeline-radio-1051340/navigating-the-fog-making-sense-of-attribution-demand-and-ai.md
Podcast: [Sales Pipeline Radio](https://stenobird.com/podcast/sales-pipeline-radio-1051340)
Published: 2026-06-30T15:00:00+00:00
Episode link: https://salespipelineradio.com/e/navigating-the-fog-making-sense-of-attribution-demand-and-ai/
Audio file: https://mcdn.podbean.com/mf/web/iiknhu4keukzhbke/2026_Forrester_-_Ed_Grossman_-_edited92th2.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/sales-pipeline-radio-1051340/episodes/navigating-the-fog-making-sense-of-attribution-demand-and-ai
Duration seconds: 986

## Resource

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2026 marketplace floor, Matt spoke with Ed Grossman, Co-Founder & Chief Data Nerd, DemandArc (formerly Navigate IQ). Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts Don't miss an episode! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/sales-pipeline-radio-1051340/episodes/navigating-the-fog-making-sense-of-attribution-demand-and-ai/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/sales-pipeline-radio-1051340/navigating-the-fog-making-sense-of-attribution-demand-and-ai.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.