# How to Win More Budget by Talking Like a CFO

Page: https://stenobird.com/podcast/sales-pipeline-radio-1051340/how-to-win-more-budget-by-talking-like-a-cfo
Text version: https://stenobird.com/podcast/sales-pipeline-radio-1051340/how-to-win-more-budget-by-talking-like-a-cfo.md
Podcast: [Sales Pipeline Radio](https://stenobird.com/podcast/sales-pipeline-radio-1051340)
Published: 2025-06-05T17:30:45+00:00
Episode link: https://salespipelineradio.com/e/how-to-win-more-budget-by-talking-like-a-cfo/
Audio file: https://mcdn.podbean.com/mf/web/jdb9m8f8ph5tbknq/Jim_Williamsa9z88.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/sales-pipeline-radio-1051340/episodes/how-to-win-more-budget-by-talking-like-a-cfo
Duration seconds: 940

## Resource

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Jim Williams, CMO at Uptempo. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/sales-pipeline-radio-1051340/episodes/how-to-win-more-budget-by-talking-like-a-cfo/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/sales-pipeline-radio-1051340/how-to-win-more-budget-by-talking-like-a-cfo.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.