# How to Cure a Sick Sales Pipeline

Page: https://stenobird.com/podcast/sales-pipeline-radio-1051340/how-to-cure-a-sick-sales-pipeline
Text version: https://stenobird.com/podcast/sales-pipeline-radio-1051340/how-to-cure-a-sick-sales-pipeline.md
Podcast: [Sales Pipeline Radio](https://stenobird.com/podcast/sales-pipeline-radio-1051340)
Published: 2025-08-22T15:00:00+00:00
Episode link: https://salespipelineradio.com/e/how-to-cure-a-sick-sales-pipeline/
Audio file: https://mcdn.podbean.com/mf/web/bqe77v5n8inuxhyx/Sales_Pipeline_Radio_-_Matt_Heinz_Bill_Dwoinen9r9p1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sales-pipeline-radio-1051340/episodes/how-to-cure-a-sick-sales-pipeline
Duration seconds: 1008

## Resource

This week's show is entitled, "How to Cure a Sick Sales Pipeline" and my guest is Bill Dwoinen, the Chief Revenue Officer at Mural. Tune in to learn: Why Go-to-Market orchestration is crucial for driving predictable sales pipelines. The difference between playbooks and systems and why a systematic approach matters. How to bridge the Go-to-Market Alignment Gap and improve collaboration within your teams. Listen Now | Watch the video HERE Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

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## Transcript

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