# Best Practices For Driving Innovation in B2B (Let AI Agents Do The Work)

Page: https://stenobird.com/podcast/sales-pipeline-radio-1051340/best-practices-for-driving-innovation-in-b2b-let-ai-agents-do-the-work
Text version: https://stenobird.com/podcast/sales-pipeline-radio-1051340/best-practices-for-driving-innovation-in-b2b-let-ai-agents-do-the-work.md
Podcast: [Sales Pipeline Radio](https://stenobird.com/podcast/sales-pipeline-radio-1051340)
Published: 2025-07-29T15:00:00+00:00
Episode link: https://salespipelineradio.com/e/best-practices-for-driving-innovation-in-b2b/
Audio file: https://mcdn.podbean.com/mf/web/mhdecr23jbsi5t38/SPR_w_Anna_Luo7yzle.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sales-pipeline-radio-1051340/episodes/best-practices-for-driving-innovation-in-b2b-let-ai-agents-do-the-work
Duration seconds: 973

## Resource

This week's show is entitled, "Best Practices for Driving Innovation in B2B (Let AI Agents Do The Work)"" and my guest is Anna Luo, EVP Customer Innovation & Marketing at Jivox. Tune in to learn: The parallels between endurance athletes and performance marketers focusing on data-driven success. Why preparation and data are crucial ingredients for success in today’s B2B sales landscape. The role of AI in enhancing productivity and creativity without replacing the human touch. Listen Now | Watch the video HERE Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

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## Transcript

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