# A Relationship and Values-Centric Approach to Selling

Page: https://stenobird.com/podcast/sales-pipeline-radio-1051340/a-relationship-and-values-centric-approach-to-selling
Text version: https://stenobird.com/podcast/sales-pipeline-radio-1051340/a-relationship-and-values-centric-approach-to-selling.md
Podcast: [Sales Pipeline Radio](https://stenobird.com/podcast/sales-pipeline-radio-1051340)
Published: 2025-08-14T19:00:00+00:00
Episode link: https://salespipelineradio.com/e/a-relationship-and-values-centric-approach-to-selling/
Audio file: https://mcdn.podbean.com/mf/web/55adc69gkexjgs8c/Sales_Pipeline_Radio_-_Matt_Heinz_Sal_LoSauroae5ij.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sales-pipeline-radio-1051340/episodes/a-relationship-and-values-centric-approach-to-selling
Duration seconds: 986

## Resource

This week's show is entitled, "A Relationship and Values-Centric Approach to Selling" and my guest is Sal LoSauro, the new VP of Business Development & Pipeline Evangelist at Heinz Marketing! Tune in to learn: The importance of aligning sales and marketing teams to work towards common goals and overcome challenges together. How empathy and confidence play crucial roles in B2B selling and building stronger client relationships. The growing importance of leveraging personal connections to build trust and relationships across your network. Listen Now | Watch the video HERE Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

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## Transcript

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