# How Sales Reps Can Use the Challenger Sale in 2026

Page: https://stenobird.com/podcast/sales-leadership-with-fexingo-quota-carriers-sales-managers-and-revenue-teams-7871713/how-sales-reps-can-use-the-challenger-sale-in-2026
Text version: https://stenobird.com/podcast/sales-leadership-with-fexingo-quota-carriers-sales-managers-and-revenue-teams-7871713/how-sales-reps-can-use-the-challenger-sale-in-2026.md
Podcast: [Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams](https://stenobird.com/podcast/sales-leadership-with-fexingo-quota-carriers-sales-managers-and-revenue-teams-7871713)
Published: 2026-06-16T05:46:04+00:00
Episode link: https://audio.fexingo.com/business/sales-leadership/episode-0055.mp3
Audio file: https://audio.fexingo.com/business/sales-leadership/episode-0055.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sales-leadership-with-fexingo-quota-carriers-sales-managers-and-revenue-teams-7871713/episodes/how-sales-reps-can-use-the-challenger-sale-in-2026
Duration seconds: 491

## Resource

Lucas and Luna dive into the Challenger Sale model and whether it still works in today's B2B buying environment. They break down the five rep profiles, why the Challenger approach outperforms in complex deals, and how modern buyers have changed the game. Lucas points to recent data from Gong showing that reps who challenge customers early see 23% higher win rates on deals over $50,000. They also discuss the pitfalls of being too aggressive and how to balance insight with empathy. A practical episode for any quota carrier trying to refine their pitch. #ChallengerSale #SalesTraining #B2BSales #SalesLeadership #MatthewDixon #BrentAdamson #Gong #WinRates #DiscoveryCalls #SalesReps #QuotaCarriers #RevenueTeams #Business #SalesStrategy #FexingoBusiness #BusinessPodcast #SalesPodcast #2026Sales Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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